About
Carrah Gold is a versatile designer, brand strategist and creative director with over 15 years of professional experience. She has worked in-house for major corporations, at a print studio, and as a freelancer, honing a diverse skill set and exceptional talent.
With an extensive background and a passion for design, she excels in brand strategy and creating cohesive design systems for print, web, and digital experiences.
Specialties
Brand Strategy
A brand without a strategy falls flat. Creating a unique brand strategy helps brand align with their clients to create a brand that succeeds. Brand strategy is the foundation to having an intentional brand identity.
Brand Identities
Carrah loves creating a strong brand identity that can be used for recognition, be timeless, and be applied to all different mediums while keeping the brand consistent.
Digital Design
We are in a era of digital design so creating experiences that invite people in to explore your brand is crucial. Digital design experience includes email marketing, social media, website design, and ads. Email marketing continues to be one of the best returns on investment. Social media is a great way to get traffic to your funnels and build your community.
Print Design
Carrah possesses the expertise to transform designs from digital concepts to tangible products, including packaging, business cards, posters, invitations, banners, and more.
Career
Carrah Gold is a UCLA graduate with over 15 years of professional experience in design and marketing, including early work on platforms like Myspace. Her career journey spans from working in a print shop with various clients to in-house roles and as a digital designer for a leading e-commerce store, culminating in leadership positions where she has successfully guided design teams.
Leveraging her extensive experience, Carrah captures the essence of a brand and develops holistic brand systems that endure. These systems encompass creative direction, website design, social media marketing, email marketing, market research, and more. Her approach integrates marketing strategies, design principles, and psychology into design.
In managing large projects and teams, Carrah has learned the importance of efficient systems and processes. She brings this expertise to brand creation, ensuring a collaborative effort to build something truly unique for each business.
Carrah loves a good color palette, pretty fonts, and minimalistic design that are rich in textures, layers, and heart.
personal FAQ
ANY HOBBIES OUTSIDE OF WORK?
If i’m not busy designing then you can find me at the beach with my husband and our two pups, cycling, or watching some kind of racing or football. I also enjoy spending time with my family.
IF YOU WEREN’T A DESIGNER WHAT WOULD YOU BE?
I would need to be in some kind of creative space like interior design, party planning, or some kind of planning expert.
BIGGEST PET PEEVE?
I hate when things are inefficient or when people are late.
A SAYING/QUOTE YOU LIVE BY:
Always be a work in progress
Tech Skills
DESIGN SOFTWARE
Illustrator, Photoshop, InDesign, XD, Audition, Premiere Pro, Lightroom, Figma, Canva
WEBSITE PLATFORMS
WordPress, Squarespace, Shopify, Showit
SOCIAL MEDIA PLATFORMS
Facebook, Instagram, Pinterest, TikTok, LinkedIn
COMMUNICATION PLATFORMS
Slack, Zoom, Outlook, Gmail, Google Drive, Google Meet, Dropbox
PROJECT MANAGEMENT PLATFORMS
Asana, ClickUp, Notion
MICROSOFT, GOOGLE, & APPLE SUITE
HTML & CSS
Marketing Skills
Design Psychology
Brand Strategy
Social Media Marketing
Email Marketing
Google Analytics
Market Research
Campaign Ideation
Marketing Funnels
Project Management
Storytelling
Personal Skills
Self-motivated
Responsible
Observant
Fast learner
Proactive
Resourceful
Efficient
Problem Solver
Works Well Under Pressure
Thrives in Team Environment
Education
Design and Media Arts
Bachelor Degree
University of California, Los Angeles
2007-2011
Supplemental Education
Graphic Design Courses
DeVry University
2009-2011